Search results for: lpga marketing struggles

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  • The LPGA

    What will the final LPGA’s language policy look like? With In-Kyung Kim* winning this week’s Longs Drug Challenge and because time is running out for this policy to be formulated, I thought that maybe we should examine the challenge the LPGA has with this issue. This summer the LPGA, the leader for all women’s golf, …

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  • Women’s Professional Golf, Part 3

    Who are those women golfers? Let’s find a little more about the women who play golf for a living. Women golfers need a larger cheering section. The more spectators know about athletes, the more likely they are to pick a favorite and cheer them on. This third article on Women’s Professional Golf will take a …

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  • Women’s Professional Golf, Part 2

    This is the second article in a three part series on Women’s Professional Golf. Each article will include a variety of information on women’s golf around the world. We will take a look at the women who play golf on the LPGA Tour, their stats, their clubs, their homelands, and the women themselves. The research …

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  • Women’s Professional Golf

    In this first article about Women’s Professional Golf and in subsequent articles, we will look at the professional organizations around the world, the player statistics, and the players themselves. We will find out who they are, where they’re from, what they shoot, how much they win, and what equipment they carry. Please take the time …

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  • LPGA Marketing Struggles

    Fans may not have been able to read the writing on Ji-Yai Shin’s hat the day she won the Women’s British Open, but the message was clear. Asian players currently dominate the LPGA tour. The LPGA must now sort out how this new trend impacts its ability to attract sponsors and market itself and its …

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