LPGA Partnership with the Golf Channel

Over the last 14 years the Golf Channel has televised numerous LPGA events, including the Solheim Cup since 2005 and the LPGA Championship since 2006. In 2009, the LPGA signed a 10 year contract making the Golf Channel the exclusive cable home for coverage beginning in 2010. LPGA fans will enjoy the additional coverage featured on the Golf Channel.

Under the new partnership, the Golf Channel will televise three and four round coverage of LPGA domestic events. International feeds of LPGA global events will also be covered. The Golf Channel will feature early round coverage of tournaments that have weekend coverage on the broadcast networks. They will also continue coverage of the Solheim Cup.

Both the Golf Channel and LPGA recognize the potential of working together to develop new sponsors. The Golf Channel looks to take advantage of this partnership in 2011 by increasing to at least 45 telecasts of the LPGA’s North American tournaments. This represents an increase of a minimum of 11 more tournaments than 2010. “As our relationship with Golf Channel continues to grow, we are pleased to increase our tournament coverage and showcase the talent and personalities of the LPGA’s global stars,” said Jon Podany, LPGA Chief Marketing Officer. “Our telecasts will continue to feature unique elements and news coverage will emphasize our players outside the ropes.”

The first LPGA major championship of the season, the Kraft Nabisco Championship, will be showcased on the Golf Channel on March 31 – April 3. The Kraft Nabisco Championship will be played at Mission Hills Country Club in Rancho Mirage, CA. The Golf Channel will air 20 hours of live coverage, including six hours of the first two rounds on Thursday and Friday. Golf Central Pre-Game shows will air before live play on weekends. In addition, the Golf Channel will televise 13 of the 14 North American LPGA events in 2011. While the television schedule has not been set, the 2011 Solheim Cup will also feature live coverage from Killeen Castle in Ireland.

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